Case study
A website that finally shows 7,200 installs and books the meeting
Impressive had 7,200+ installations and a website that didn't show any of it. We rebuilt it with separate service pages, a battery savings calculator and online booking, so prospects arrive qualified and the sales manager is briefed before every meeting.
- Client
- Impressive Electrical & Solar
- Industry
- Solar & battery installation
- Location
- Sydney, NSW
- What we delivered
- Website rebuild · SEO & AI SEO · Local landing pages · Battery savings calculator · Online booking & lead automation · Ad campaigns & conversion tracking · Automation of day-to-day admin
The challenge
Impressive Electrical & Solar has installed solar and batteries across NSW for years, with more than 7,200 installations behind them. Their website didn’t show it.
It read like a brochure. Services were lumped together, there was no easy way for a homeowner to see what a battery would save them, and every enquiry started from zero. The sales team spent time on calls with people who weren’t ready, and walked into meetings without the basics.
What we did
We rebuilt the website as a sales tool, then connected it to how the team actually sells.
- A clear website. Separate pages for residential, commercial, batteries and repairs, plus pages for the battery brands they install, so people land on exactly what they’re looking for.
- SEO and AI SEO. Suburb and region pages, a steady flow of helpful articles and properly structured content, so homeowners find Impressive on Google and AI assistants like ChatGPT can understand and recommend them.
- Battery savings calculator. Homeowners can see roughly what a battery and the available rebates mean for them before they call.
- Online booking. Prospects book a time straight into the team’s calendar, without phone tag.
- Lead automation. Every enquiry is captured with its details and sent to the right place, so the sales manager is briefed before the meeting.
- Automation for the day-to-day. Routine admin that used to eat into the team’s week now runs in the background, so people spend their time on customers and installs.
- Campaigns that can be measured. Landing pages and short video ads for paid campaigns, with conversion tracking set up properly so the team can see which ads bring in real enquiries.
The result
The website now does what the business needed from the start: it shows the experience behind the brand and turns visitors into booked meetings.
Prospects arrive having already seen the options and the likely savings. The sales manager knows who they’re talking to before the call, and the team spends their time on people who are ready to go ahead, not on admin.
Before and after
Website
BeforeA brochure that undersold the business
AfterService, battery and suburb pages that bring in enquiries
Enquiries
BeforeGeneral contact forms
AfterQualified leads with their details already captured
Booking
BeforeBack-and-forth to find a time
AfterProspects book a time straight into the calendar
Sales meetings
BeforeStarting from scratch on the call
AfterThe sales manager is briefed before every meeting
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