Our Work
Digital Presence Rebuild + Lead Automation
Impressive had 7,200+ installations and a website that didn't reflect any of it. We rebuilt with separate service pages, a battery ROI calculator, and calendar booking — so prospects arrive qualified and the sales manager is briefed before every meeting.
At a glance
| Before | After | |
|---|---|---|
| Service pages | Combined services page, no per-service detail | Separate page per service — residential, battery storage, commercial, repairs |
| Mobile experience | Layout broke on smaller screens | Fully responsive across all devices |
| Google indexability | Limited content depth, no page structure | Each service page structured with headings, descriptions, and FAQs |
| Ads readiness | No dedicated landing pages | Per-service URLs ready to attach to campaigns |
| Lead qualification | Required a phone call to size the opportunity | Battery ROI calculator live — prospects arrive with context |
| Meeting booking | Manual, call or email to arrange | Calendar integration, prospect books at an available time |
| Sales manager prep | No context before the meeting | Automated email with enquiry details and calculator inputs on every booking |
The Challenge
A well-established business with 7,200+ installations and no digital infrastructure to match. Services were combined on a single page, mobile was broken, and every lead required a phone call to qualify. The sales manager had no visibility on a prospect before picking up the phone.
What We Did
Rebuilt the site with separate pages per service. Added a battery ROI calculator so homeowners can estimate their payback before speaking to anyone. Connected the contact form to the sales manager's calendar — prospects book directly at anavailable time. On every booking, an automated email sends a summary of the enquiry and the calculator inputs to the manager before
the meeting starts.
The Outcome
The site now does qualification work that previously required a phone call. The next phase covers SEO, Google and Meta Ads, lead tracking, and CRM integration.
Screenshots